Writing
For better B2B marketing copy.
Seth Godin on B2B Marketing. This is the information people seek when they research you or your business.
The B2B questions | Seth’s Blog (seths.blog)
For better writing, full stop.
This book will change the way you write everything. Buy it in hardcopy and put it on your desk. People will thank you.
“Smart Brevity is a communications formula based on brain science and data that helps you style and format information to be clear, engaging and memorable.”
B2B Marketing Benchmarks
Social Media Benchmarks
Before you measure, ask what you should be measuring against. The answer is benchmarks. Here are some 2024 B2B social marketing benchmarks.
Social Engagement Benchmarks
Engagement metrics across social platforms differ slightly. This makes executives crazy and their marketers even more crazy. So, use this calculator to create a standard and common metric for engagement across social platforms.
Email Marketing Benchmarks
Here’s the best one for email benchmarks.
B2B Best Times
The Best Times To Post
Best Times to Post on Social Media in 2024 | Sprout Social
The Best Times To Email
Best Time To Send B2B Emails (2023 Study) (belkins.io)
Marketing Terminology
Are we all talking about the same thing? For consistency’s sake, read my Introduction to Content Marketing & Strategy.
Novels About Social, Marketing, Start Ups, or Tech
That I loved …
Disrupted: My Misadventures in the Start-Up Bubble by Dan Lyons
The Circle by Dave Eggers
Uncanny Valley by Anna Weiner
Super Sad True Love Story by Gary Shteyngart
What can I post on social media platforms?
These are the media file types supported by LinkedIn.
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