How you market depends on what you are selling. Seems sensible, right? Yet, time and again, I meet people in professional services marketing as if they were selling a product. Let’s look at this more closely and compare how dish soap is marketed to a B2B service. Product Marketing Versus B2B Services Marketing Here are…

Instead of bingeing marketing content online, read the resources curated here. Chosen by a marketer and approved for clients.

Marketing content is part of a client’s value journey. A Marketing Secret Here’s a marketing secret. Your marketing content should align with your client’s value journey. For example, do you ask cold prospects for an email address on your website but give nothing in return? Once hired, how do you keep your client connected to…