Copywriting

Blogs

Blogs, aka blog posts, are articles written for readers and search engines. They live on your website and new ones are published regularly. Post topics can vary widely. For example, they could give background, tips, insights or stories about your business, your services, your products or the industry, Blog posts are generally 300 to 500 words long, but they can be longer.

Writing takes time, expertise and confidence. A skilled writer can help  you choose the right topics, and then write about them in a clear and interesting way.

Website content

Your website content is not fluff. It’s marketing material for your business. Yet over and over I see websites that suffer from two curses. One is the curse of knowledge: there is too much detail. The writer can’t see the forest for the trees. The second is disorder. In this case, the right content is the wrong place or it has gone missing altogether, like a sock in a dryer.
 
Your new or redesigned website needs an experienced website writer to put the right words in the right place

Social media posts

This tells you why writing for social media is important.
“The new way of reading isn’t just lazy or unfocused; it’s guarded. The verbal attention economy creates reading anxiety. The sad irony is that we often waste our time clicking around because we don’t want to waste our attention. We don’t always give it willingly, but it can be captured.”
 

Selected Social Media Copywriting

Ebby Rane

invōk brands

Insight to Action

Presentations and pitches

My clients usually know what they need to tell their audiences, and what they like to hear, but they aren’t always good at sharing the story with words. This is where my communications expertise comes in. I help clients land on the right messages, in the right order to design a presentation that flows and shares the correct level of detail at the right time.

Selected presentations and pitches

invōk brands

Silver Sherpa

Smart Skin

Editing

Clients often have marketing material that can be repurposed for their website. It usually needs to be edited and reorganized, but your existing material can be a great start. 

Review the blog post and website blurbs above to get a better idea of why website content is important, and why it’s important it’s written well. 

 

"Danielle recently completed a much a needed overhaul to our existing website and the entire process, from the initial planning stages to final implementation, was carried out in a very competent and professional manner. Her marketing know-how and understanding of our business enabled her to implement incisive and enduring design features that greatly strengthens our online presence. I strongly recommend Danielle to anyone requiring a modern and effective approach to website design."

Thomas Kelly, Owner – JTT Pressworks 

"Danielle as an exceptional web designer. She brings a rare combination of technical expertise, marketing savvy and creativity resulting in a site that is both pleasing to the eye and effective in terms of SEO which she builds right into the design. Above all, she’s a pleasure to work with - professional, efficient and encouraging, keeping the project on track from start to completion. Thank you Danielle for a job well done!"

Elaine Sigurdson MA CMC CMF PCC – Owner, Insight to Action 

"I am so pleased with the outcome of employing Danielle as a website development consultant. I have long wanted to create an effective e-commerce website but was overwhelmed about where to start. My company does not have a large revenue stream yet and we wanted to minimize website development costs. Danielle worked efficiently and effectively within our budget to identify a great e-commerce platform (Shopify) that I could easily work with and an appropriate theme template for our particular products and customers. She has tremendous knowledge and experience concerning website design and communications and she helped us to organize the website components and wrote great content. Danielle is a pleasure to work with. She listened carefully to what we wanted to achieve and had many great suggestions. Within two weeks of our first meeting, we had a beautiful working website! I highly recommend her!!"

Pat McKee – President of Anatomy Softwear Internaional Inc.

What can I write for you?
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