A new WordPress Website for JTT Pressworks Inc.
JTT Pressworks Inc is an owner-operated company that repairs, services, maintains, and sells original spare parts and pressroom consumables for Heidelberg offset printing presses. The business is nearly twenty years old and serves North America.
In 2017, they asked me to overhaul their website. It needed a new design and some copywriting that would better demonstrate their service, expertise, and value proposition.
By the time the new website was built, JTT’s partners knew their clients’ needs very well. I tapped into their knowledge to learn about common requests for parts or service, frequently asked questions, and the terminology their audience used. This meant we could provide the information that visitors would find helpful.
The new website was built with on-page SEO in mind, and the copy is carefully written and linked together. In this way, readers and search engines have a seamless route through the website.
The website has been running smoothly since its launch in 2018. I continue to maintain it quarterly.