A new WordPress Website for Insight to Action
Insight to Action is Elaine Sigurdson’s company. She has been a career and executive coach and recruitment consultant for over 30 years, and worked with countless individual and corporate clients to help them realize their goals.
In 2015, Elaine asked me to rebuild her business website, merging two websites into one. The challenge was to appeal to a variety of audiences, yet link together the services she provides, and demonstrate her added value, and breadth of expertise, to clients.
When it comes to hiring an expert, credibility is key. So is understanding exactly what they do, and how they can help you. People use websites during their decision-making process, so clear and well-organized content helps to inform and persuade visitors.
The next step is to make it easy for them to take the next step, and contact you. In Elaine’s website, I included an innovative ‘click-to-book an appointment’ feature that integrates with calendars, text messaging, and email. This makes it easy for visitors to book a free consultation with Elaine and talk in person for 15 minutes.
The Insight to Action website has been running smoothly since its launch in 2016 and I continue to maintain it quarterly.
Design to appeal to people in all stages of their career
Content is structured and linked together to bring awareness to the breadth of services Elaine offers
A 'click-to-book' a call feature
"Danielle as an exceptional web designer. She brings a rare combination of technical expertise, marketing savvy and creativity resulting in a site that is both pleasing to the eye and effective in terms of SEO which she builds right into the design. Above all, she’s a pleasure to work with - professional, efficient and encouraging, keeping the project on track from start to completion. Thank you Danielle for a job well done!"
Elaine Sigurdson MA CMC CMF PCC