Fractional Marketing
Your business is established and growing. Ensure a consistent source of new business and present credibly and professionally.
You and your team do not have the time to execute a marketing effort. And given your business’s current success, you need higher-quality work than you can do in-house.
You need a fractional marketing resource. While a retainer-based service provides reliable, ongoing support, a fractional role also offers your business strategic insight and executive involvement without the full-time commitment.
Fractional service = retainer-based service + strategic insight and executive involvement
The retainer-based part of my service provides ongoing support for a set fee, paid monthly. You have consistent access to my expertise for specific deliverables each month. This works well for ongoing marketing, consulting, or creative work—especially when you need regular assistance without bringing on someone full-time.
My fractional service engagement includes the retainer-based and goes a step further. I step in as part of your team, offering strategic leadership as a “fraction” of a role—like a fractional CMO. It’s about being an integrated part of your business at a high level, where I’m involved in decision-making and guiding the direction of your marketing or communications strategy over the long term.
So, while a retainer is about reliable, ongoing support, a fractional role also brings your business strategic insight and executive involvement without the full-time commitment.
Book a 15-minute Discovery Call to learn more.
“Danielle provided her fractional marketing service to Invok Brands for nearly seven years. She moved us from posting on social media to implementing the practice of content marketing and left us with a strong base from which to grow. Over the years, her marketing consulting gave us sound strategic advice. We also used Danielle for client work; her thought partnership and ideas on these projects were very valuable.“
Michael Azulay
Partner, Chief Strategy Officer
Invok Brands