One size does not fit all! Sometimes it’s hard to describe what you need. The table below gives you some context for how I can help. Every client is different, but roles may strike a chord with you. These are not packages, they are just a way to help us start a conversation.
Fractional Marketing Director
Advise and execute
You value the expertise of a flexible, responsive, and collaborative guide to show you the way and get it done.
Relevant services
Digital Marketing Strategy
A 60-page digital and content-focused marketing strategy customized for your business with detailed content guidance.
Strategy Assessment
Review your documented marketing strategy, recommend updates, and plot a tactical way forward.
Six-Month Content Plan
A categorized spreadsheet of content concepts for six months, long enough to see if the strategy is working for you.
Monthly Execution
Use the content plan to write, schedule, and post content for the month. Other marketing activities can be included in the Service Agreement.
Consultant or Collaborator
Improve your marketing
You don’t know how good your marketing is. You don’t know what to do next. You are tired of marketing.
Relevant services
Strategy Assessment
A review and assessment of your existing, documented marketing strategy. You get a report of findings and immediate action steps you can take to update your strategy and improve your marketing.
Content Audit
Review your marketing going back three years. Assess it against competitors. You get a report of findings and immediate action steps you can take to improve your marketing.
Six-Month Content Plan
A categorized spreadsheet of content concepts for six months, long enough to see if the strategy is working for you.
Monthly Execution
Use the content plan to write, schedule, and post content for the month. Other marketing activities can be included in the Service Agreement.
Marketing Mindset Coach
Motivation to market
You value the expertise of a flexible, responsive, and collaborative guide to show you the way.
Relevant services
Getting Started Kit & Coaching
I will assess your business’s readiness for marketing, give you a curated reading list for self-learning based on your needs, and provide 2.5 hours of individual coaching to help you get your head around what you need to do next.
Strategy Assessment
A review and assessment of your existing, documented marketing strategy. You get a report of findings and immediate action steps you can take to update your strategy and improve your marketing.