Strategy and consulting

Consulting, strategy development, and execution

My consulting practice helps clients improve their online communications or marketing, whether its found on websites, social media, advertising, or other communication material. I review and make recommendations best suited to the organization and its objectives.

Clients can be unsure of what the strategy or plan needed to reach their goals, so my role is to recommend the right approach. If the client wishes to move ahead, I develop it, and I may even execute the strategy if they need me.

Clients have engaged me as a consultant to meet goals such as the following.

  • Be found more often from search engines
  • Demonstrate company expertise more completely
  • Structure a website to improve understanding of the business
  • Reach a specific audience
  • Determine a social media approach
  • Design a content strategy for a website


"Danielle recently completed a much a needed overhaul to our existing website and the entire process, from the initial planning stages to final implementation, was carried out in a very competent and professional manner. Her marketing know-how and understanding of our business enabled her to implement incisive and enduring design features that greatly strengthens our online presence. I strongly recommend Danielle to anyone requiring a modern and effective approach to website design."

Thomas Kelly, Owner – JTT Pressworks 

"Danielle as an exceptional web designer. She brings a rare combination of technical expertise, marketing savvy and creativity resulting in a site that is both pleasing to the eye and effective in terms of SEO which she builds right into the design. Above all, she’s a pleasure to work with - professional, efficient and encouraging, keeping the project on track from start to completion. Thank you Danielle for a job well done!"

Elaine Sigurdson MA CMC CMF PCC – Owner, Insight to Action 

"I am so pleased with the outcome of employing Danielle as a website development consultant. I have long wanted to create an effective e-commerce website but was overwhelmed about where to start. My company does not have a large revenue stream yet and we wanted to minimize website development costs. Danielle worked efficiently and effectively within our budget to identify a great e-commerce platform (Shopify) that I could easily work with and an appropriate theme template for our particular products and customers. She has tremendous knowledge and experience concerning website design and communications and she helped us to organize the website components and wrote great content. Danielle is a pleasure to work with. She listened carefully to what we wanted to achieve and had many great suggestions. Within two weeks of our first meeting, we had a beautiful working website! I highly recommend her!!"

Pat McKee – President of Anatomy Softwear Internaional Inc.

Get straight answers and make sensible plans.