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  • B2B Services Marketing Curated Reading & Reference List

    Instead of bingeing marketing content online, read the resources curated here. Chosen by a marketer and approved for clients.

  • An Introduction to Content Marketing & Strategy

    Marketing content is part of a client’s value journey. A Marketing Secret Here’s a marketing secret. Your marketing content should align with your client’s value journey. For example, do you ask cold prospects for an email address on your website but give nothing in return? Once hired, how do you keep your client connected to…